NOTES:
- subject=broad area of knowledge and topic=specific interest within that area
- Topics are too broad if stated in 4-5 words
- Important to add words and phrases like conflict, description, contribution, and developing to your topic
- Best way to begin working on your topic= formulate questions that direct you to information
- Answering “so what?” vexes all researchers
3.2 ON PAGE 39:
- “Creativity in the Marketplace”
- “The description of how to use creativity and marketing techniques to stand out in a competitive marketplace”
- “The contribution creativity and innovation have in creating competitive advantages and creative industry performance in the marketplace”
QUESTIONS:
- What if marketing had not evolved and become more technical? Where would businesses stand today?
- How do businesses brainstorm and come to figure out a way to lure a customer in?
- How does the success of a smaller business contribute and influence the economy as a whole?
- What are the different methods of marketing? What methods have been proven most successful for certain businesses?
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