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research argument: show readers why our claims are important and then support claim with good reasons and evidence; think about readers asking “why should I believe that?” make a claim and back it with reasons supported by evidence SUPPORTING CLAIM answer to your research question that is backed up with reasons and support CLAIM because… Read more

This week in Vault I read articles on Super Bowl ads. These ads provided me with insight on why the Super Bowl is the top event for marketing and advertising agencies. One factor that makes Super Bowl ads appealing to consumers is the incorporation of celebrities, who grab our attention. From these articles, I began… Read more